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	<title>DevTopics &#187; Marketing</title>
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		<title>Tips to Market Your Software on a Shoestring Budget</title>
		<link>http://www.devtopics.com/tips-to-market-your-software-on-a-shoestring-budget/</link>
		<comments>http://www.devtopics.com/tips-to-market-your-software-on-a-shoestring-budget/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 14:27:22 +0000</pubDate>
		<dc:creator>Timm</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[I’m in my third decade of selling software.  What’s amazing to me is how much easier it is today to market and sell software over the Web, versus back in the “old days” when we had to mess with disk duplication and mailing, snail mail correspondence, cashing checks and postal orders by hand, and providing [...]]]></description>
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		<title>iTunes Genius: Not So Smart After All</title>
		<link>http://www.devtopics.com/itunes-genius-not-so-smart-after-all/</link>
		<comments>http://www.devtopics.com/itunes-genius-not-so-smart-after-all/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 16:38:11 +0000</pubDate>
		<dc:creator>Timm</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[The marketing problem with naming your product “Genius” is that you immediately put your product on a pedestal, and there’s nowhere to go but down.&#160; The Genius feature &#8212; new in Apple’s iTunes software &#8212; recommends music that you may like based on the songs in your current playlist.&#160; It worked well enough for a [...]]]></description>
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		<title>AC/DC&#8217;s New ASCII Rock Video</title>
		<link>http://www.devtopics.com/acdcs-new-ascii-rock-video/</link>
		<comments>http://www.devtopics.com/acdcs-new-ascii-rock-video/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 15:01:29 +0000</pubDate>
		<dc:creator>Timm</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Music]]></category>

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		<description><![CDATA[AC/DC is an interesting, anachronistic mix of classic rock and modern marketing.  The band refuses to sell its extensive music catalog on iTunes or other music services because the band members feel the album is an art form that must be preserved.  Yet the band released its new CD exclusively at Wal-Mart.  This strategy apparently [...]]]></description>
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		<title>Can you Digg it? 7 Tips for Bloggers Working with Social News Sites</title>
		<link>http://www.devtopics.com/can-you-digg-it-7-tips-for-bloggers-working-with-social-news-sites/</link>
		<comments>http://www.devtopics.com/can-you-digg-it-7-tips-for-bloggers-working-with-social-news-sites/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 18:39:25 +0000</pubDate>
		<dc:creator>Timm</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[cybernymity]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Reddit]]></category>
		<category><![CDATA[social news]]></category>
		<category><![CDATA[StumbleUpon]]></category>

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		<description><![CDATA[Social news sites first became popular when Digg.com launched on the Web in 2004. A social news site enables its users to submit news stories and vote on them. The most popular articles percolate to the top of the list and are rewarded with a huge surge in Web traffic. A candid discussion of each [...]]]></description>
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		<title>Software Markets Compared</title>
		<link>http://www.devtopics.com/software-markets-compared/</link>
		<comments>http://www.devtopics.com/software-markets-compared/#comments</comments>
		<pubDate>Thu, 03 May 2007 18:01:38 +0000</pubDate>
		<dc:creator>Timm</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Software]]></category>

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		<description><![CDATA[During my 25 years as a software entrepreneur, I&#8217;ve had the pleasure and challenge of selling PC software to three major markets: large enterprises, general consumers, and software developers.&#160; Of course, each target market has its own advantages and disadvantages, which I summarize below.&#160; Note this list is from the perspective of a small software [...]]]></description>
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