Apr 09

FAT .NET

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“Hello, Mr. Consumer, we offer amazing new widget software that will save you time and money! It can do X, Y, and Z. You can download and install it from our website. Oh, and by the way, you need .NET 3.5. What’s that? It’s a 200MB separate download from Microsoft that takes an hour to install and… Hello? Hello? Mr. Consumer?”

Welcome to my world as a commercial software developer who uses Microsoft .NET. Continue reading »

May 03

During my 25 years as a software entrepreneur, I’ve had the pleasure and challenge of selling PC software to three major markets: large enterprises, general consumers, and software developers. 

Of course, each target market has its own advantages and disadvantages, which I summarize below.  Note this list is from the perspective of a small software company (2-50 employees) with limited funds.  Microsoft and Google may hold a different view.

Continue reading »