Jan 16
The marketing problem with naming your product “Genius” is that you immediately put your product on a pedestal, and there’s nowhere to go but down.
The Genius feature — new in Apple’s iTunes software — recommends music that you may like based on the songs in your current playlist. It worked well enough for a while, prompting me to buy about a half dozen new songs it recommended. But the Genius feature worked only for a few days and has been broken ever since, in spite of a few iTunes upgrades.
Perhaps Genius is actually an Idiot Savant.
Update: As you probably know, Apple’s true Genius — Steve Jobs — is on medical leave from the company. We wish Steve a speedy recovery!
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January 16th, 2009 at 4:42 pm
Yes I agree with you and especially for technology, words like “Genius” or “The ultimate” doesn’t work because Technology is something that keeps changing and evolving.
We are smarter customers, and we are becoming immune to the “Non Plus Ultra” marketing messages.
I work as a Digital Marketing Executive for my company.