May 03

During my 25 years as a software entrepreneur, I’ve had the pleasure and challenge of selling PC software to three major markets: large enterprises, general consumers, and software developers. 

Of course, each target market has its own advantages and disadvantages, which I summarize below.  Note this list is from the perspective of a small software company (2-50 employees) with limited funds.  Microsoft and Google may hold a different view.

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